Starting a reusable bag share program may sound intimidating, but in fact it’s pretty simple – and I did it for free! (Seriously!) People seem mystified by this on Instagram each time I talk about it, but the concept is very simple.
I have a small booth at the local farmers market. If people forget to bring their bags to the farmers market, they can take one or two of ours and bring it back next week. I also have an email sign-up sheet so people will get a reminder the day before to return the bag. It’s really that simple.
Here’s the infographic I created to share before the program began:
A few initial thoughts before we get started:
- don’t expect to get any of the bags back. I’m hoping for a slightly better return rate than 0%, but my expectations are low. That’s OK, just expect it.
- people will be initially mistrustful. May I suggest shouting “it’s really free!” at people like I did so they’d stop by? People are so indoctrinated to buy-buy-buy that even the concept of ‘borrowing’ seems to come with a price tag.
- helpers are… helpful… but not necessary. If you have any sort of sewing skills, you can whip up quite a few of these bags in just a little bit of free time. Having people to help is awesome (more on that below), but if you can’t find anyone you can totally get going all by yourself!
OK, now we can really get started on how to create a reusable bag share program in your community!
1. identify the shop/organization you want to work with
Questions to ask yourself: what groups of people are you trying to target with this program? Where do those people usually shop? What local organizations or businesses show some commitment to green living?
One of the most critical bits to starting this whole program is deciding what sort of an audience you want to reach out to. I ended up choosing the local farmers market for a few reasons:
- It’s a reoccuring event that people are likely to come back to;
- Many different parts of the community attend and take part;
- It’s a soft intro for the program in a spot where people are likely already interested in this stuff.
If you can do a farmers market, that would be optimal for a first try, but other ideas include health food stores or locally-owned grocery stores. (Basically, don’t get involved with a big chain at first. Too much work going through the bureaucracy and they’re not big on outside programs.)
2. decide if you want to work within a program or go independent
Questions to ask yourself: do you want to work within the framework of an existing organization? Or do you want the freedom to DIY with more planning involved?
I chose to go my own way on this one for a few reasons. First, I liked being able to tout it as a Zero Waste Lafayette/Green Indy project and fit it within pre-existing branding. Second, I love Boomerang Bags (a worldwide program) but knew I didn’t have the resources to do it their way 100%. They have great materials but it didn’t fit within the way I’d been in the community already. Plus, I didn’t plan for the money/resources needed to create their fully-branded bags and I didn’t want to steal their ideas.
If you have a website or organization already running, it may be enough to piggyback off of them. If not, going through a bag share organization like Boomerang Bags can help you look a lot more professional.
3. figure out how to make the bags
Questions to ask yourself: how much of a budget do you have? Who will actually source materials and sew the bags? How many bags will you need?
Full disclosure I did this on a budget of exactly zero dollars. (Biggest expense was the discount sewing machine I got from Amazon Warehouse, which I also use for other projects.) I used thread and fabric (and free labor) I had or was given to me. Most of the bags we handed out was from a large sheet that I had once used as a curtain! This project doesn’t – and probably shouldn’t – cost anything. At least at the very beginning.
4. table at your first event
Once the connections are forged and bags made, it’s time to actually get them out there! Whether you plan to man an event or leave them in a space in the store, it’s helpful to have people physically at the booth for a while. This is likely a new concept for people, so someone there to explain the ropes is super helpful!Here’s what I had on my table:
- the bags.
- an infographic.
- information about plastic bags (optional).
- a sign-up sheet (optional).